Alison Snodgrass

Remi

Marketing Manager                                                        May 2018 - Present

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CONTENT MARKETING: Developed and implemented a content marketing strategy including 60 blog posts per year, infographics, videos, case studies, e-newsletters, e-books and more. Content marketing attributed to nearly $100K closed won business and an additional $87K in open opportunity in the first year.
 

LEAD GENERATION: Instrumental marketing team player generating over $900K in closed won marketing opportunities with 6.3 million in pipeline in first 18 months of lead generation efforts. Marketing team generated leads through campaigns, webinars, website, tradeshows, and list building efforts

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WEBSITE: Transitioned website from DNN platform to Wordpress while improving user experience and increasing website leads from none to nearly 20 per month. Created $485K in opportunity from website leads.

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VIDEO:  Worked with vendor to create 3 explainer videos for different industry segments. Worked with association and customers to create a customer testimonial video. 

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TRADESHOWS: ​  ​ Rebranded all tradeshow assets including 10x10, banners, etc.

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Schletter Inc. 

Director of Marketing                                                          February 2016 - March 2018

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CONTENT MARKETING:  ​Instrumental in transitioning marketing department from traditional marketing to content marketing. Responsible for writing blogs, shooting and producing videos, increasing social media engagement, podcasts, weekly email campaigns, and industry push to share content with publications and associations. Produced 12 blogs in 1 quarter with customer success stories, installation videos, employee videos, etc. Resulted in feature article in industry publication, numerous online articles and social media engagement. Received 100 qualified leads estimated to be for sales team.

ECOMMERCE:​  Led team to generate $9.5 million in solar racking sales from 2016 to present.  Instrumental in getting system upgrades, updating software for improved user experience and consistently promoting ecommerce for increased sales.

EVENTS:​  ​ Planned and executed a variety of trade show with varying levels of participation-- attending, speaking engagements, customer events and exhibiting. Largest show had 30x50 exhibit at Solar Power International (SPI).  $300K expense with 100 sales meetings in 2.5 days. Generated numerous leads and opportunities for solar projects.

WEBINARS: ​​Executed educational webinars with largest webinar having over 600 registrants and 300 attendees for solar racking.  Generated numerous leads for sales follow-up. Educated industry on solar racking best practices.  

WEBSITE:  ​​Updated and rebranded website. Implemented Salesforce web-to-lead to streamline process. Worked with sales team on qualifying leads and improving lead follow up process.   Resulted in about 30 qualified leads per month.

 

Marketing Programs Manager                                      

Structural Integrity Associates, Inc.

August 2014- February 2016

 

 

EVENTS:  Planned and executed a variety of events including about 50 tradeshows yearly, industry meetings, trainings, and workshops generating numerous leads and $500k+ in opportunity in last 6 months.

WEBINARS: Executed one webinar per month generating numerous leads and nearly $100k in opportunities in 6 months

MARKETING PROGRAMS: including email campaigns, product/service launches, internal/external e-newsletters, and event invitations, etc.

INTEGRATED MARKETING COMMUNICATIONS:  Responsible for consistently marketing events, speaking engagements, leverage news articles, event sponsorships, webinars, email campaigns, literature and video to brand the company.

WEBSITE UPGRADE:  Recently became responsible for project management of the new website upgrade including working with subject matter experts on content, revision process, exploring new options for integrating trade shows, webinars, and case studies.

 

 

Manager, Client Marketing
Netsmart

​May 2009 - June 2014

 

 

• CLIENT MARKETING:  Responsible for client marketing strategy.

  • SUCCESS STORIES:  Responsible for engaging clients for 20 success stories per year including ROI statements.

  • VIDEOS:  Interviewed 30 clients per year to produce video successes for website, trade shows, and social media.

  • WEBINARS:  Identified 15 clients per year for client webinar for demand generation team.

• SOCIAL MEDIA:  Owned social media strategy growing social media community (Twitter, Facebook, LinkedIN, and YouTube) to nearly 7k members. Increased Klout score from 40 to 57. Managed day-to-day activities, post schedule, graphic development, campaign creation, and weekly/monthly reporting.  

• LEAD GENERATION:  Part of a team that developed, implemented, and executed a lead generation and nurturing program. Worked closely to create programs to generate leads, process leads through CRM system sourced from trade shows, website, and campaigns.  Qualified leads and distributed to sales or identified as marketing qualified for further nurturing.  Estimated about $25M of opportunity created by marketing leads in 1 year.  

• EVENT PLANNING/ TRADE SHOWS:  Planned user group events, client events such as EXCHANGES and CONNECTIONS Conference, as well as client councils. Collaborated with trade show manager to support exhibit with client success stories, social media, and speaking engagements. 

• SPEAKING ENGAGEMENTS:  Secured 34 industry speaking engagements to be presented at trade shows and industry conferences. Secured 40 engagements in 2013 on goal of 30.  Developed and implemented speakers bureau to include 40 industry presentations, proposals, bios, and photos

• PROJECT MANAGEMENT:  Administrator of AtTask, the project management software for marketing. Implemented and trained team.  

• MARKETING TOOLS:  Expert with Constant Contact, ExactTarget, SalesForce, Hootsuite,  Zoomerang, Microsoft Office, Google Analytics and AdWords, Adobe CS, video editing, and more.

• BLOGS:  Managed blog posts with key subject matter experts.

• MEDIA AWARDS:  Collaborated with Human Resources on awards nominations. Managed client awards, associate awards. Assisted with writing proposals.

 

 

Manager, Marketing Communications
Netsmart

May 2007 - June 2009

 

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• USER GROUP MANAGEMENT:  Managed 60+ client user groups including working with chairs, planning events, acted as client liaison.

• SESSION DEVELOPMENT:  Researched and developed 200+ educational sessions for large client conference.  

• GRAPHIC & WEB DESIGN:  Responsible for creating and updating all collateral including data sheets, success stories, and web design.  Reduced expenses by keeping in-house.

• EMAIL MARKETING:  Responsible for email marketing, design, execution and reporting.

• COMMUNICATIONS:  Write new client announcements, go live announcements, welcome kits, and other internal and external communications.

• CLIENT COMMUNITY:  Started Netsmart Community for clients including design, promotion, client engagement. Grew to 5k+ members.

• VENDOR MANAGEMENT:  Managed design agency for collateral, website, booth graphics, etc. Also, worked closely with printer to manage quotes, budget, proofs, and final art. 

 

 

Marketing Communications Specialist
Tremco Barrier Solutions

May 2003 - June 2007

 

• MARKETING FULFILLMENT:  Transitioned 400+ marketing materials from agency to internal department saving $500k.

• GRAPHIC DESIGN:  Created product literature, advertisements, training materials, and presentations resulting in a 50% reduction in costs.

• EMAIL MARKETING:  Implemented email campaigns for trade show follow-up resulting in $4k savings annually.

• PROJECT MANAGEMENT:  Instrumental in improving processes including new warranty fulfillment resulting in $24k savings.

• TRADE SHOWS:  Managed national trade shows including 40x50, two-story booth that generated more than 800 qualified leads at top industry conference.

• SALES/MARKETING LIAISON:  Worked with sales to create regional marketing pieces to help them generate leads.

 

 

 

Marketing Communications Manager
Amherst FiberOptics

May 2000 - October 2002

 

• GRAPHIC DESIGN:  Executed design and layout of data sheets, trade advertisements, presentations, print materials, interactive CDs.

• EMAIL MARKETING:  Developed email campaigns for trade show follow-up. Reduced expenses by $5k annually.

• TRADE SHOWS:  Managed trade shows including the National Optical Fiber Communication (OFC) Conference. Generated 1500 qualified leads.

• MULTIMEDIA:  Designed interactive mini-CD for sales team demonstrations. Resulted in $5k savings.

 

 

 

Marketing Assistant
Westwood Management

August 1999 - May 2000

 

• GRAPHIC DESIGN:  Responsible for writing and designing newsletters for homeowners.